RUF Betten PRESENTS NEW CATALOG

RUFBetten presents new catalog
Less is more for the environment
Rastatt, 04.04.2023
RUFBetten, the renowned manufacturer of upholstered and box-spring beds „Made in Germany“, proudly presents its new catalog with the „COLLECTION 2023/24“. This is available now and contains the product novelties, proven bestsellers and timeless classics.

RUFBetten focuses on sustainability and environmental protection.
In the course of the brand relaunch, the catalog has been deliberately kept slimmer and clearer. This has reduced paper consumption and thus made a contribution to climate protection. The catalog has been conceptually restructured, with graphics and content tailored to the target group. Thus, savings have been made in terms of volume without, however, sacrificing large-scale motifs, important information and clearly presented technical details.

„We want to fulfill our responsibility for the environment and help customers make sustainable decisions,“ says Heiner Goossens, Managing Director of RUFBetten. „Our passion is to offer high-quality products that not only look good and provide the best sleeping comfort, but are also produced in the most environmentally friendly way possible. That‘s why we confidently stand by Germany as a business location.“

Inspiration for the end customer and support for the trade.
The new catalog features upholstered and box-spring beds in timeless design and first-class quality. The new products include innovative solutions for even better sleeping comfort as well as proven classics with the highest degree of customization. RUFBetten works closely with renowned designers and experts.

The new catalog supports not only the inquisitive customer, but also the salesperson on the shop floor with a wealth of technical details and additional information. Interested customers can request the catalog directly from RUFBetten or download it. The new catalog is flanked by numerous attractive online marketing measures that promote it and support dealers in sales.

The new catalog will be sent to retailers at the beginning of April to serve as a support for sales staff.