RUFBetten is nominated for the German Brand Award 2023

The prize for successful brand management
Rastatt, 11.01.2023
The German Brand Institute and the German Design Council have named RUFBetten as one of the exclusive nominees for the German Brand Award 2023. The German Brand Award is the unique award for outstanding brand management. The award aims to strengthen the importance of the brand as the most important success factor for companies – both nationally and internationally. Only the best brands that stand out with their consistent profile and strong, creative marketing are nominated by the German Design Council. This is proof for RUFBetten that the brand is not only appreciated by end customers, but especially by renowned bodies such as the German Design Council (a foundation commissioned by the German Parliament).

Heiner Goossens, Managing Director of RUFBetten on the nomination:
“We are very pleased with this nomination, as it shows us that the coordinated measures of our online and offline strategy, as well as our brand relaunch are bearing fruit. But for all the innovations, we stand by the tried and true and want our beds to be an inspiring home for body, mind and soul. A place of well-being where our customers benefit in terms of quality of life and sleep. This nomination shows us that the path we have chosen is the right one and that we continue to play our role in the market as a key player.”