The new brand world of RUFBetten

The best sleep becomes an inspiring experience

Rastatt, 14.10.2021 (kj): Good brands create growth and provide security. The key is to be as close to the customer as possible. RUFBetten succeeds in providing clear orientation and valuable content with a new, emotional brand presence and a more targeted customer approach.

Close to life, sophisticated and self-confident – that’s what the RUFBetten brand stands for.

Clear value orientation

Everything that is created at RUFBetten is based on clear ideas of quality and customer benefit. This makes the brand strong and ensures a competitive edge in the market. This includes trend-setting innovative strength and solution-oriented development work, as well as particularly high-quality design and craftsmanship. In this way, we succeed in surprising the market again and again with groundbreaking solutions.

A promising positioning – what the brand promises

RUFBetten stands for the real thing in life. As a reliable partner, the sleep experts convey security and embody timeless values such as aesthetics, down-to-earthness and sustainability.

Every bed tells its own story. Creative spirit, innovative strength and quality standards are the basis for unique sleep solutions.

RUFBetten give life a new quality. They are very personal feel-good places of relaxation and provide vitality and joie de vivre – a well-deserved reward for people who know what they want in life and what matters.

The new brand identity meets the wishes and demands of customers

Know and inspire customers

If you want to understand your customers, you have to know them. That is why the RUFBetten brand also has a “face”. It symbolises values, wishes and ideas that shape the target group and that they find in the RUFBetten brand. These include family, friendship, willingness to perform, but also self-confidence, creativity and a sense of aesthetics as well as the beautiful things in life. The brand, like its customers, is a strong personality.

An inspiring journey through the brand world

The new communication and brand concept picks up customers where they are or where they start their individual journey to the product. This can be on the Internet, searching for inspiration, making a preliminary selection on the RUFBetten website, deciding which bed category is the right one or already in the store. The best possible support is always provided.

New bed configurator with added value

A special service function, the bed configurator helps to decide in advance on a desired design, important functions and between equipment variants. Once you have found your dream bed, you will receive an individual code with which the bed consultant in the store can call up this configuration directly on the screen. This simplifies the consultation and lets the experience begin even before the purchase.

Captivating presentation at the POS and in the showroom

Sleep solutions from RUFBetten are bought in qualified furniture stores. The decisive factor is that the customer always and everywhere recognises “his” brand, through people, colours, pictures, statements. Everything is offered on different communication levels: quick orientation and important additional information. Of course, the new brand image is also reflected in RUFBetten‘s own premises. The digital 360° tour of the in-house exhibition offers an exciting foretaste. In the showroom in Rastatt, by the way, you can also get relaxed advice.

Showroom

Sustainable decision

RUFBetten conveys high sleeping culture, gives security in the decision and testifies to sustainable quality and responsibility. This is also proven by the numerous awards, seals of approval and certificates from independent institutes.

Ready for a long friendship

With a comprehensive presence on many channels, the brand now accompanies its customers from the very beginning, if desired also beyond the purchase decision. With many useful tips, current findings on the subject of sleep and competent contacts, nothing stands in the way of lasting sleep enjoyment.

About RUFBetten

RUFBetten stands for quality from Germany. With modern technology, creativity and an understanding of quality craftsmanship, the company manufactures sought-after upholstered and box-spring beds at its Rastatt site in Baden-Württemberg. The idea of quality has a long tradition here and has been a trademark since 1926. Today, RUFBetten is a national and international symbol for unique sleeping solutions and best comfort.